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Punto Cero: Where  Creation Begins Again

A collection born from freedom, joy, and zero expectations. Punto Cero marks the moment of returning to your truest self—the place where play, intuition, and pure creative energy come alive.

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Picture of Isa Zapata and her two rescued dogs

About Us

Ten years ago, I poured my whole heart into a collection called Soulmates—a deeply personal project celebrating the unconditional love between dogs and their humans. I loved everything about it: the concept, the clients, the beautiful stories I got to tell through each custom piece. But I was wearing every hat. Eventually, I realized I needed to step back, breathe, and find a new rhythm.

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Right around that time, I was offered the opportunity to take on Creative Direction for Brickell and Key Biscayne Magazine. It felt fresh and exciting—like a new creative door opening. I leaned into it fully. My personal art took a back seat, but I was still licensing my work with brands like Target, expanding my voice in different ways.

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For three years, I stopped painting with the intention to sell or license. I stopped painting for a purpose.

Isa Zapata dressed in a Veronica Beard off white suit posing in front of her colorful point cero paintings
a cute colorful dog character by Isa Zapata

None of my paintings are signed on the front — and that’s on purpose.

Each piece is created for someone specific, even if I don’t know who that person is yet. I only sign a painting once it finds its forever home.

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When you purchase a piece, I add my signature on the back along with a short personal message for you. It becomes part of the story of the artwork and the beginning of its life with you.

Simple. Intentional. Personal.

Our Products

a bog colorful painting by Isa Zapata

The Master

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Love Guard

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The Little Things in Life

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